What is Organic Search Engine Optimization (SEO)?
Organic, or "natural" search, is unpaid placement in search engine results. In other words, your website appears on the search engine results page (SERPs) due to the search engine's objective determination of your site's relevance for a particular search term or phrase, not because you have purchased ads or placement.
All of our search engine optimization services adhere to industry best practices.
Why do I need SEO?
Consider this scenario: You meet a potential client. He forgot your name. He forgot the name of your business. But he remembers the type of business - because he needs you right now. He Google™s the type of business and your city, knowing he'll recognize your name once he sees it.
Oops. Too bad he found your competitor instead.
What is an SEO-driven website and how is it different from a design-driven website?
An SEO-driven website is different from a design-driven one. Your website project begins with review of your existing site to see why it's not generating traffic, retaining visitors, and converting customers as expected. The priorities (in order) are:
- Usability. If a website isn't useful, then nothing else matters.
- Content. Search engines (and people!) love content. Your website will be developed around content.
- Design. The "look and feel" of your website - the presentation of your valuable content!
And, unlike a design-driven website, the SEO-driven web project requires substantial business reconnaissance.
We use the information gleaned from your competitive landscape to develop an SEO strategy that transforms your website into an incredibly powerful sales tool.
Check out frequently asked questions about SEO.